Author Topic: Card Linked Coupons  (Read 121 times)

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Offline banika123

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Card Linked Coupons
« on: June 18, 2012, 01:04:05 PM »
For merchants interested in increasing customer engagement and encouraging loyalty at their stores and restaurants, getting customers to sign up for a store-based rewards program is only half the battle. The next challenge is getting customers to actually take advantage of the deals being offered. Although one-half of shoppers surveyed in a 2011 Gallup poll said they had signed up for a rewards program at the grocery store where they shop most often, just 28% of shoppers in that group were considered “activated participants” who intentionally used those programs on a regular basis.

Card-connected platforms help merchants promote customer loyalty without introducing any extra steps or hurdles to the traditional payment process. Customers swipe their cards just as they normally would, and the rewards or discounts they earn are automatically reflected on their next credit card or bank statements.

Here are seven card-connected programs that merchants can use to promote loyalty and customer engagement.

1. OfferLink
Created by Cartera, OfferLink is a service that lets local merchants connect to their customers’ credit and debit cards to offer points, cash back rewards, and airline miles. OfferLink promotes these offers by sending special emails and mobile alerts to customers with credit cards from its banking partners, which include Wells Fargo, CitiBank, and Barclays. As customers redeem these rewards, merchants are able to collect important marketing information, like spending habits, transaction amounts, and shopping frequency. OfferLink charges merchants a “small performance marketing fee” based on the amount of sales delivered by the program.

2. Go Social and Link, Like Love by American Express
AmEx offers two rewards programs for merchants: Link, Like, Love and Go Social. In both programs, cardholders are encouraged to link their cards to their Facebook and Foursquare accounts as a way to find and redeem offers from participating local merchants. The offers that consumers “load” onto their cards are applied to their in-store transactions and show up as credits on their next statements. Business owners can see how much their customers spend per transaction and how frequently they return using the same AmEx card. Businesses don’t pay a premium for the services; AmEx makes its money from the traditional transaction fees that merchants pay when people use their AmEx cards.


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